Access to a handy guide that covers the top 10 breakfast cereal brands in India.
AP
Akshay Parmar
Overview of the Breakfast Cereal Industry in India
India has a growing breakfast cereal manufacturing and export industry, with a CAGR of 11.8% expected from 2023 to 2028. The industry is valued at USD 1.4 billion in 2023, with a total production value of USD 1.2 billion. India is the world’s largest exporter of breakfast cereals, with exports valued at USD 100 million in 2022. The key players in the Indian breakfast cereal industry include Kellogg’s, Nestlé, PepsiCo, Bagrry’s India, and Marico.
Top 10 Breakfast Cereal Brands in India
1. Kellogg’s
Kellogg’s, an American multinational food manufacturing company founded in 1906, is one of the top 10 breakfast cereal brands in India. Kellogg’s offers a wide range of high-quality and nutritious breakfast cereals, including whole grain cereals, fortified cereals, and kids’ cereals. Some of the best-selling Kellogg’s breakfast cereals in India include Kellogg’s Corn Flakes, Kellogg’s Special K, Kellogg’s Chocos, and Kellogg’s Froot Loops. Kellogg’s breakfast cereals are popular among Indian consumers of all ages because of their focus on quality, nutrition, and taste
2. Bagrry’s
Bagrry’s, an Indian breakfast cereal brand founded in 1985, is one of the top 10 breakfast cereal brands in India. The brand is known for its focus on quality and nutrition, using only whole grains, nuts, seeds, and fruits in its cereals, and avoiding artificial sweeteners, flavors, and preservatives. Some of the best-selling Bagrry’s breakfast cereals include Crunchy Muesli with Added No Sugar-Diet, Crunchy Muesli Almonds Raisin & Honey, and Fruit & Nut Muesli. Bagrry’s is a popular choice for Indian consumers who are looking for a healthy and nutritious breakfast option.
3. Quaker Oats
Quaker Oats, an American brand of oats and oat-based products owned by PepsiCo, is one of the top 10 breakfast cereal brands in India. Founded in 1877, Quaker Oats offers a wide range of high-quality and nutritious breakfast cereals, including instant oats, rolled oats, and oat-based cereals. Popular Quaker Oats breakfast cereals in India include Quaker Oats Instant Oats, Quaker Oats Rolled Oats, and Quaker Oats Muesli. Quaker Oats is a versatile breakfast option for people of all ages and is known for its focus on quality and nutrition.
4. Nestlé
Nestlé, a Swiss multinational food and drink company, is one of the top 10 breakfast cereal brands in India. Established in 1991, Nestlé Cereals offers a wide range of whole grain, fortified, and kids’ cereals that are popular among Indian consumers for their quality, nutrition, and variety. Some of the best-selling Nestlé breakfast cereals in India include NesPlus Crunchy Flakes, NesPlus Multigrain Kokos, Nesquik Cereal, and Koko Krunch.
5. True Elements
True Elements, an Indian breakfast cereal brand founded in 2014, is one of the top 10 breakfast cereal brands in India. The brand is known for its focus on quality and nutrition, using only whole grains, nuts, seeds, and fruits in its cereals, and avoiding artificial sweeteners, flavors, and preservatives. Some of the best-selling True Elements breakfast cereals include Protein Muesli, Dark Chocolate Granola, and No Added Sugar Muesli. True Elements is a popular choice for Indian consumers who are looking for a healthy and nutritious breakfast option.
6. The Whole Truth
The Whole Truth is an Indian breakfast cereal brand that was founded in 2018. The brand is known for its focus on quality and nutrition, using only whole grains, nuts, seeds, and fruits in its cereals, and avoiding artificial sweeteners, flavors, and preservatives. Some of the best-selling The Whole Truth breakfast cereals include Nuts, Fruits & Seeds Muesli, Almond Choco Crunch, and Choco Fruit Crunch Muesli. The Whole Truth is a popular choice for Indian consumers who are looking for a healthy and nutritious breakfast option.
7. Soulfull
Soulfull, an Indian breakfast cereal brand founded in 2015 by Tata Consumer Products, is one of the top 10 breakfast cereal brands in India. The brand is known for its focus on using millets, a traditional Indian grain that is high in protein and fiber. Soulfull offers a variety of breakfast cereals, including millet-based cereals, muesli, and granola. Some of the best-selling Soulfull breakfast cereals include Ragi Bites Choco Fills, Ragi Bites No Maida Choco, and Nutri Drink+. Soulfull breakfast cereals are popular among Indian consumers of all ages because of their focus on health and nutrition, their variety of flavors and textures, and their use of traditional Indian ingredients.
8. Monsoon Harvest
Monsoon Harvest, an Indian breakfast cereal brand founded in 2014, is one of the top 10 breakfast cereal brands in India. The brand is known for its focus on using ancient Indian grains, such as millets, ragi, and jowar, in its cereals. Monsoon Harvest offers a variety of breakfast cereals, including whole grain cereals, muesli, and granola. Some of the best-selling Monsoon Harvest breakfast cereals include Toasted Millet Muesli with Cranberry & Almond, Ragi Flakes with Raisins, and Crunchy Muesli with Fig & Honey. Monsoon Harvest breakfast cereals are popular among Indian consumers because of their focus on quality and nutrition, their use of ancient Indian grains, and their commitment to providing healthy and nutritious food products to Indian consumers.
9. Saffola
Saffola, a popular Indian breakfast cereal brand owned by Marico Limited, has quickly become a popular choice for Indian consumers due to its focus on health and nutrition. Saffola offers a wide variety of breakfast cereals, including whole grain cereals, muesli, granola, and oats. Some of the best-selling Saffola breakfast cereals are high in fiber and protein, and low in sugar and fat, making them a popular choice for Indian consumers of all ages. Saffola is considered to be one of the top 10 breakfast cereal brands in India because of its strong focus on health and nutrition, its wide range of products, and its commitment to providing healthy and nutritious food products to Indian consumers.
10. Nourish Organics
Nourish Organics, a premium Indian brand of organic breakfast cereals, snacks, and other healthy food products, was founded in 2014 with a passion for healthy eating. Nourish Organics breakfast cereals are made with certified organic ingredients and are free from artificial sweeteners, flavors, and preservatives. They are also a good source of protein, fiber, and healthy fats. Some of the best-selling Nourish Organics breakfast cereals include Multigrain Muesli, Oats Granola, Cranberry Super Grain Granola, Almond Choco Crunch, and Choco Fruit Crunch Muesli. Nourish Organics breakfast cereals are popular among Indian consumers who are looking for healthy and nutritious breakfast options, especially parents who are looking for healthy cereals for their children. Nourish Organics is considered to be among the top 10 breakfast cereal brands in India because of its focus on quality and nutrition, its wide range of products, and its commitment to providing healthy and nutritious food products to Indian consumers.